《The Icons》interviewed Alessandro Bampa, the Marketing Director of Tramontina, at CES 2023 and shared exciting news. Tramontina’s next-generation product, GURU Smart Cookware, was honored with the Innovation Award at CES 2023. The innovative technology of GURU provides a more convenient way to cook in our daily lives.

“Bampa confidently introduces the emergence of GURU Smart Cookware, which brings greater convenience, innovation, and sustainability to our daily cooking routines!”

Bampa states that this new generation induction cooker not only has a stylish appearance but also offers improved safety compared to previous products. It is suitable for chefs of all skill levels. By utilizing the smart controls of the induction cooker, users can effortlessly operate the GURU app through their smartphones or tablets. Additionally, the exclusive test kitchen provides new recipes every month, along with 200 cooking tutorial videos. Users can carefully observe each step of the cooking instructions, gradually gaining more knowledge and skills in culinary arts. Personally, one of my favorites is learning about the usage of knives, pots, and utensils, which allows us to explore the cultural aspects of various countries.

Bampa also emphasizes that Tramontina fully embraces the ESG (Environmental, Social, and Governance) principles. In the ESG report available on their website, it can be seen that Tramontina employs over 10,000 staff members from 18 different countries, with an average tenure of 8.8 years. Tramontina takes great pride in caring for and respecting their employees.

Through Bampa’s introduction of GURU Smart Cookware and Tramontina, it is evident that this company and innovative product align with three or more United Nations Sustainable Development Goals (SDGs), including “eradicating poverty,” “industry, innovation, and infrastructure,” and “reducing domestic and national inequalities.”

Bampa expresses sincere gratitude for receiving the CES Innovation Award, stating, “The market’s recognition of GURU Smart Cookware signifies a transformative revolution in culinary innovation.”

“GURU Smart Cookware, the new generation induction cooker, is not just a cold and impersonal piece of technology; it is a smart technology infused with innovation and the spirit of SDGs sustainability. It not only transforms the cooking experience but also brings warmth to the interactions between family and friends. It reminds us that the future kitchen, apart from delivering convenience, deliciousness, and healthiness in our meals, should also elevate our overall quality of life.”