“Pets, to me, are irreplaceable family members. I put care into every product because I want them to remain healthy and happy companions for as long as possible.” explains Albert Teng, founder of iPaw and SHINEON TRADING Co., Ltd. With this deep affection for pets, Teng launched iPaw, recognising that in today’s world, pets are no longer just companions—they are true members of the family.
“When you see your pet cuddling in the living room, on the sofa, or right by your side, it becomes clear that their happiness and health are closely tied to the quality of life for their owners,” says Teng. This passion for pets is infused into every iPaw product. With the launch of the brand’s gelato and yoghurt, Teng aims to relieve the stress that hot and humid climates bring to pets in subtropical regions. These nutritious frozen treats, enriched with fresh dried juice powder, whey protein, and easily digestible carbohydrates, not only keep pets cool but also promote their overall well-being by preventing weight gain and providing a refreshing, healthy option for them to enjoy.
In an interview with《The Icons》, Albert Teng stated, “Every time I see a pet joyfully consuming our products, I’m reminded of why I founded iPaw. Our goal is to improve the quality of life for pets, and our gelato and yoghurt are designed to not only keep them cool during hot weather but also to support their digestive health. This is something no other product on the market can offer.”
iPaw’s commitment to using human food standards in every product is not just a strategy but a core brand value. “We select human food standards ingredients not just to meet market demand but to ensure that pets receive the same level of health protection as humans,” Teng adds. This dedication to care has earned iPaw the trust of many pet owners, who have shared their positive experiences with iPaw’s products, helping the brand grow through word of mouth.
Under Teng’s leadership, iPaw continues to integrate sustainability into its operations. “We don’t just care about pets’ health—we also use recyclable packaging and work to reduce carbon emissions during production to lessen the environmental impact,” Teng explains. iPaw’s commitment to sustainability has garnered global support, aligning the brand with pet owners who value both quality and environmental responsibility.
Driving a Revolution in Pet Health Based on Care
“In my veterinary career, I’ve seen far too many pets suffering from illness. It made me start thinking—what if there was a way to prevent these diseases before they happened?” said Dr. Eva Sun, a veterinarian who has worked for several renowned pet food and pharmaceutical companies, promoting fresh pet food solutions. She explained her initial connection with the iPaw brand, “Modern pet owners should focus more on improving their pets’ daily health. Just like humans, pets need a ‘prevention over cure’ approach. By the time illness strikes, treatment is often too late.”
Transitioning from veterinary practice to the field of pet nutrition, Dr. Sun has spent over 20 years ensuring the well-being of pets. Her mission is not only to provide comprehensive care for every pet but also to fill their lives with love and attention. “My goal is for every pet to enjoy a healthy and happy life, not just receive treatment when they fall ill. I believe iPaw’s vision for pet owners aligns perfectly with my professional philosophy,” she added.
Healthy diets play a crucial role in a pet’s long-term well-being, and Dr. Sun fully supports iPaw’s commitment to natural and safe ingredients. “iPaw offers a variety of choices that bring both health and vitality to pets, which is precisely what every modern pet owner strives for,” she explained.
Albert Teng and Eva Sun share a similar vision for pets, advocating for innovation and care to ensure that pets around the world enjoy healthier, happier lives. As a pet nutrition expert, Dr. Sun is confident in the market potential of iPaw’s products, saying, “These innovative products not only offer a breakthrough in taste but also raise the bar in nutrition, meeting the high standards that modern pet owners have for their pets’ health.” Albert Teng, too, firmly believes that:
“Only brands that truly care about pet health will thrive in the future market. iPaw’s dedication to health and continuous innovation will elevate the pet food industry to new heights, bringing health and happiness to more pets and their owners.”
Advancing the UN’s SDG: A Three-Win Approach to Health, Economy, and Innovation
Albert Teng has made care and compassion the foundation of his work, actively supporting the United Nations’ Sustainable Development Goals (SDGs), with a particular focus on health, economic growth, and innovation. “Through each iPaw product, we aim to harness the power of businesses and brands to positively influence society and even guide the environment in the right direction,” he said. iPaw engages in corporate governance and research, aligning with SDG Goals 3, 9, and 12, contributing to the well-being of pets and the world alike.
“The third SDG goal is ‘Good Health and Well-being’,” explained Albert Teng. “From a pet care perspective, pets are like family members. Their health and daily lives need to be filled with the same warmth and care as any loved one.” Albert has always prioritised the health of pets, and with this deep commitment in mind, iPaw has launched gelato and yoghurt products free from artificial flavours and colours. These products not only improve the quality of pets’ lives, but the yoghurt also offers probiotics and other nutrients that help boost their immune systems.
Additionally, Albert Teng continuously drives innovation in product design and packaging. “We not only use natural ingredients in our food, avoiding artificial flavours and colours, but we have also introduced new eco-friendly technologies. This not only enhances sustainability but also reduces harm to the planet,” he noted. Albert also called for reflection, urging businesses to contribute to global environmental protection while pursuing growth: “At iPaw, we incorporate sustainable development principles into every aspect of our products.” This approach reflects SDG Goal 9: “Promote inclusive and sustainable economic growth.”
In promoting economic growth, SDG Goal 12, “Responsible Consumption and Production,” is embedded in iPaw’s processes. They’ve integrated freeze-dried fruit powders into the production of pet food, including Italian-style ice cream and yoghurt. These innovative methods maximise the value of natural fruits:
“We collaborate with like-minded suppliers, ensuring that from raw materials to production, our approach is rooted in care for pets. This is not only the core spirit of iPaw but also the important message we want to share with the world.
A New Era of Pet Health: Blending Care and Sustainability
iPaw has always made environmental sustainability and responsible development its core brand values, ensuring that every aspect of product design and packaging is mindful of its impact on the planet. As Albert Teng explained, “Our focus is not only on the health of pets but also on ensuring that our products are responsible towards the world.” Under his leadership, iPaw’s gelato and yoghurt products reflect the brand’s innovative spirit and unwavering commitment to quality. “From ingredient selection to the production process, iPaw takes every step with the utmost care, meticulously designing and testing each detail. This is what sets us apart from other brands,” Albert Teng noted. His dedication has helped iPaw build a strong reputation among consumers, positioning the brand as a leader in the pet industry.
When it comes to material selection, Albert Teng adheres to the principle that “less is more.” He firmly believes that “excessive additives can pose potential risks to pet health, which is why we choose natural, high-quality ingredients to ensure our products are free from harmful substances. For the health of pets, we believe every effort is worthwhile.” As pet owners become increasingly focused on the health and happiness of their pets, iPaw continues to provide high-quality, natural products that are free from additives and meet environmental standards:
“We aim to improve the quality of life for every pet by combining scientific nutritional knowledge with carefully designed products. iPaw not only promotes a new approach to pet health and lifestyle but also advocates placing ‘care’ as the top priority, ensuring that the lives of pets and their owners are filled with warmth.”
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