During a recent interview with 《The Icons》 at CES 2023 in Las Vegas, ChoozMo founder Jared Liang explained how the company uses deep learning and artificial intelligence to reduce the cost of video production and digital marketing. He also described how AI can be put into use to shorten filming times in studios, so that the media industry can achieve SDG goals.
ChoozMo uses Generative AI technology to generate avatars and quickly generate multilingual versions of speeches to explain customers’ products or content. The avatars’ appearance, such as race, skin tone, and outfit, can be customized in order to produce video content that can reach the target customers closer. Once a model has been created, it can be used repeatedly without any restrictions or limitations, and filming crews do not need to be called up again for subsequent productions. This helps businesses save substantial costs incurred during typical filming such as presenters, stylists, lighting engineers, camera crew, producers, filming equipment, and more.
It enables the marketing department of businesses or content operators to quickly mass-produce audio-visual content without being burdened by the high cost of time-consuming shooting. ChoozMo is the only AI avatar technology provider certified by the Taiwan government. Aside from avatar and audio-visual content creation, ChoozMo also applies AI technology to digital marketing, including search engine optimization (SEO) and digital advertising, which aims to target groups more precisely, improve digital marketing efficiency, and increase business performance.
ChoozMo’s avatar and audio-visual content creation technology greatly helps in virtual production, which does not only slash production costs by over 50%, but also helps reduce the environmental footprint caused by content production. In fact, CO2 emissions made from virtual production is no more than 5% of CO2 emissions made from typical content production. As more and more countries are committing towards a net-zero carbon emission goal in the future, considering the impact production companies bring to society, production companies are also playing a part in achieving this goal. Production companies may consider using virtual production as well, which are cost-saving, time-saving, and environmentally-friendly, all at the same time.
ChoozMo is currently developing a LLaMA-based customizable language model, and will construct GPU-based computing systems in its local servers. ChoozMo ulitizes its in-house technology to make AI Presenter.
