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Cake Managing Director Eric Asmussen: Follow Us as We Conquer the Steep Hills and Ride the Rugged Trails, and Welcome to a New Era of Electric Motorcycles!

Jason Lin 林昱全 by Jason Lin 林昱全
May 31, 2023
Cake Managing Director Eric Asmussen: Follow Us as We Conquer the Steep Hills and Ride the Rugged Trails, and Welcome to a New Era of Electric Motorcycles!

《The Icons》interviewed Eric Asmussen, Managing Director at US of Cake, at the highly anticipated CES 2023, where he unveiled the latest innovation from the Swedish electric motorcycle manufacturer: the Heavy-duty Electric Bike. With a reputation for pushing boundaries and redefining transportation, Cake has once again made waves in the industry with their latest creation.

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The Heavy-duty Electric Bike offering a unique blend of power, durability, and sustainability. During our interview, Eric Asmussen emphasized the company’s commitment to creating vehicles that prioritize both performance and environmental responsibility. He said, “At Cake, we believe that the future of transportation lies in electric mobility. Our Heavy-duty Electric Bike embodies our vision of clean, efficient, and exciting transportation options.”

The bike’s impressive performance capabilities are what truly set it apart. Designed for off-road adventures and rugged terrain, the Heavy-duty Electric Bike boasts a powerful electric motor that delivers instant torque. With a top speed of 60 miles per hour, riders can experience thrilling acceleration and an exhilarating ride. Asmussen stated, “We wanted to create a bike that could handle any challenge, whether it’s conquering steep hills or navigating through rough trails. The Heavy-duty Electric Bike is built to withstand the toughest conditions.”

One of the standout features of the Heavy-duty Electric Bike is its range. With a swappable battery system, riders can easily replace the depleted battery with a fully charged one, extending their ride without the need for lengthy charging stops. Asmussen explained, “We wanted to eliminate the range anxiety that often comes with electric vehicles. By offering swappable batteries, riders can simply exchange the depleted battery for a fresh one and continue their journey. It’s all about convenience and uninterrupted adventure.”

In addition to its impressive performance and convenience, the Heavy-duty Electric Bike reflects Cake’s commitment to sustainability. Asmussen emphasized the company’s dedication to minimizing their environmental impact, stating, “We believe that electric mobility should be accessible to everyone, and it should also be environmentally friendly. By choosing electric over traditional gasoline-powered vehicles, we contribute to reducing carbon emissions and creating a more sustainable future.”

Cake’s dedication to sustainability is further reflected in their manufacturing processes. The Heavy-duty Electric Bike features a modular design, allowing for easy maintenance and repair. This approach reduces waste and extends the lifespan of the bike, ensuring it remains a reliable and enjoyable mode of transportation for years to come. Asmussen said, “We want our customers to have a long-lasting relationship with their bikes. By designing them to be easily repairable and upgradable, we ensure that our products can evolve with the rider’s needs and preferences.”

As the interview with Eric Asmussen came to a close, it was evident that Cake’s Heavy-duty Electric Bike is not merely a product but a symbol of the company’s commitment to innovation, performance, and sustainability. With its impressive capabilities, swappable battery system, and modular design, this electric bike is poised to revolutionize the way we ride.

Asmussen’s closing words encapsulated the essence of Cake’s mission: “We are driven by a passion for reimagining transportation. Our Heavy-duty Electric Bike embodies that passion and is a testament to what can be achieved when technology and sustainability converge. We invite riders to join us on this journey towards a cleaner, more exciting future.” With Cake leading the way, the future of electric mobility looks brighter than ever before.

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Jason Lin 林昱全

Jason Lin 林昱全

用字說話,用心對話,用SDG及ESG暢遊世界。「野火高漲說得煽情,融化的冰山難得半青!」我是《The Icons》社群經理。
Talk with words, speak with heart, travel the world by SDGs & ESG. I'm the Community Manager of《The Icons》

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