During CES 2023, 《The Icons》 had the opportunity to interview Stefano Curatti, CEO of Sprama Game Labs, an Italian company. Curatti shared with us their innovative technology and company goals.

Sprama Game Labs is a new tech startup focused on developing an ecosystem for hybrid board games based on its new flexible, customizable, and cost-effective technology called the “Atlas Game System.”

The Atlas gaming device is user-friendly, compact for easy portability, and boasts a battery capacity that can last several hours. It also features the different sensors hidden in the game mat surface, from NFC readers to get items’ positions to capacitive touch areas and force sensing pads (FSR) that can implement buttons and sliders. It also provides several side functionalities, like identifying the Game Map through unique serial numbers. It then sends information about the game surface to the app running wirelessly on a mobile device or a pc using BLE technology.

Curatti emphasized, “We prioritize user experience and satisfaction. Players can utilize reusable game maps to play new games. Various assistive tools and tutorials make the games simpler and time-saving. They can also engage with other skilled players through the leaderboard feature, enhancing their overall gaming experience.”

One of the main goals of the Atlas Game System is to make board games more inclusive: the visually impaired, or dyslexic, dyscalculic people would have several problems playing a regular board game due to the supports used (cards with small prints, complex calculations); but they can play with Atlas games thanks to the digital support, which for example helps them regulate font sizes, can read and can make calculations for them. The technology makes it easier to include everyone at the game table: this aligns with the UN SDG 3, “Good Health and Well being”: board games are an important social activity that helps the development of vital social skills.

Sprama Game Labs has designed its games to be cost-effective without compromising quality. By lowering production costs and maintaining customization capabilities, players can enjoy cutting-edge technology at an affordable price, encouraging consumer engagement.

Through their business model, Sprama Game Labs aligns with UN SDG 12, “Responsible Consumption and Production,” and SDG 17, “Partnerships for the Goals,” emphasizing cost-effectiveness and collaboration.