In November 2025, the GLOBAL TRAFFIC CONFERENCE 2025 (Shanghai), held at the Shanghai World Expo Exhibition & Convention Center, became a gathering point for global innovative forces. The UK-based global leadership media The Icons attended as a strategic media partner and conducted an on-site interview with Bandari Wei, Founder and CEO of BelugaGlobal. This interview was not only a review of a company’s decade-long journey but also a thoughtful examination of the globalization transformation of Chinese enterprises.
Wei’s story dates back to 2012, a pivotal turning point for China’s mobile internet. At that time, the wave of smart device adoption was surging, and entrepreneurs flocked to the scene. Yet most operated in isolated “information silos.” While working at an app company, Wei keenly identified a significant gap: outstanding Chinese products possessed technology and creativity but were confined to the domestic market due to information asymmetry. He candidly admitted, “Back then, we felt both excitement and helplessness—we had products but lacked a global map.” In 2014, he founded “Beluga Community,” hoping to break down barriers through connection and knowledge sharing. A decade later, this small forum started spontaneously by a few entrepreneurs has evolved into a global platform covering media, capital, and data—BelugaGlobal.
From Community Rise to Ecosystem Building: A Mission Consistent Yet Increasingly Profound
“Enabling Chinese internet to better serve the world.” This mission has been the spiritual cornerstone of BelugaGlobal from its inception to its growth. Wei believes Beluga’s rise is not accidental but a natural outcome of the spillover of Chinese innovation momentum. Over the past decade, China’s internet sector has transformed from a follower to a leader, and the industrial ecosystem has shifted from domestic competition to global collaboration. BelugaGlobal has served as the “accelerator” and “translator” of this tide.
Today, BelugaGlobal is not merely an information platform but a piece of global infrastructure. It brings together experts and enterprises from fields like technology, capital, law, advertising, and payments, providing systematic solutions for China’s global expansion industry. From public opinion guidance to market insights, brand strategy to policy research, Beluga constructs the foundational “global expansion capability” for enterprises with systematic thinking. Wei says:
“Beluga is not just a news platform; it’s a knowledge engine. What we aim to do is help Chinese enterprises understand the world while also being understood by it.”
GLOBAL TRAFFIC CONFERENCE as a Barometer for Global Expansion; Information Connection and Trust Forming an Industrial Community
The GTC (GLOBAL TRAFFIC CONFERENCE) is a signature achievement of BelugaGlobal and a microcosm of the growth of China’s cross-border expansion industry ecosystem. Since its launch in 2017, the conference, with its international influence and cross-border resource integration capabilities, has been hailed as “the Canton Fair for China’s cross-border expansion sector.” Each year, the event attracts industry representatives from over 20 countries and regions—from Silicon Valley tech giants to emerging Southeast Asian platforms, from Chinese startup unicorns to European compliance advisors.
“We hope GTC becomes the place where enterprises get their ‘first glimpse of the world’,” Wei states. The conference’s three core values—authenticity of information, reliability of connections, and sustainability of trust—form its foundation. Many startups acquire cutting-edge market intelligence here, find their first overseas partners, or even achieve financing breakthroughs. An entrepreneur once remarked, “I first truly understood the term ‘global market’ at GTC.” Wei smiled in response: “If an event can become the starting point for someone’s career, that is its greatest significance.”
Transformation and Responsibility in the AI Era: The Tech Wave Reshaping Global Competition
“AI is not an industry; it is the underlying revolution for all industries.” This statement by Wei represents his outlook for Beluga’s next decade. In his view, artificial intelligence is reshaping the global economic order at an exponential pace, redefining the very method of “global expansion.” From data-driven to intelligent decision-making, from cross-border communication to multilingual content generation, Chinese enterprises are facing an unprecedented global window of opportunity.
BelugaGlobal initiated an AI expansion research project as early as 2023 and established an “AI Innovation & Global Market” session at GTC, focusing on internationalization case studies of AI applications, AI hardware, and AI-generated content. Concurrently, Wei emphasizes that AI’s globalization cannot be divorced from responsibility. Data privacy, ethical compliance, and algorithmic transparency are integral to an enterprise’s long-term competitiveness. Through collaboration with European compliance bodies, cross-border payment systems, and technology platforms, Beluga is helping Chinese enterprises establish a “secure, trustworthy, and win-win” model for AI-driven global expansion. “The future competition is not a war of code, but a co-creation of trust,” Wei says.
A Globalization Strategy Rooted in China: Letting the World Hear the Warmth of Chinese Innovation
“Chinese innovation is not just about technological speed; it is a kind of social energy,” Wei believes. Over the past decade, China’s internet sector has transitioned from “manufacturing exports” to “cultural exports.” The key for the next decade is to enable the world to truly understand the value and responsibility of Chinese enterprises. BelugaGlobal’s globalization strategy is precisely built around this objective.
To help more innovative enterprises reach the international stage, Beluga launched the “Industrial Belt Deep Dive Plan,” penetrating second-tier cities like Chengdu, Xiamen, Hangzhou, and Suzhou to directly connect local manufacturing with the global market. By organizing regional forums, publishing industry white papers, and hosting closed-door meetings with international investors, Beluga is assisting more “hidden champion” brands in gaining international exposure. Simultaneously, the platform actively guides enterprises to use the UN Sustainable Development Goals (SDGs) as a framework, integrating ESG principles into business practices, enabling Chinese brands to earn international trust through “responsible growth.” “Letting the world hear Chinese innovation is not just about the sound, but about the warmth behind it,” Wei remarks.
Leader’s Mindset and Approach to Global Expansion: Learning and Respect as the Foundation for Cross-Border Success
“How far an enterprise can go depends on how far its leader can see.” Wei regards this statement as a creed for BelugaGlobal. Global expansion is not merely a commercial activity; it’s a process of cognitive reshaping. Many enterprises fail in the early stages of internationalization not due to product issues, but due to mindset problems—viewing the world with an “exporter” mentality while overlooking the complexities of cross-cultural operations.
He advises enterprises to enter markets with a “learner” mindset and establish cooperative relationships with a “co-creator” attitude. For second-generation family business successors and young entrepreneurs, Wei advocates starting with small, verifiable projects, using results to gain support before gradually scaling up. He particularly emphasizes that data is the language of trust, and the correctness of a strategy must be validated by facts. “Building a global enterprise is not primarily about mastering the market, but about mastering the mindset,” Wei states. “Only by truly understanding and respecting differences can one earn the right to be embraced by the world.”
Perseverance and Belief in a Ten-Year Marathon: Enabling More People to Run Farther Together
“Entrepreneurship is a marathon without a finish line.” Wei’s tone carries both rationality and warmth. Over the past decade, BelugaGlobal has navigated industry cycles, policy changes, and global market volatility, yet maintained steady growth. He says, “A true entrepreneur is not one who predicts the wind, but one who can keep moving forward after the wind stops.”
What sustains his drive are the real stories changed by Beluga. Some found their partners at GTC and secured their first round of funding; others saw their companies’ reputations enhanced when Beluga’s research reports were cited by overseas media; still others connected with international clients through Beluga’s community, achieving export breakthroughs from zero to millions of US dollars.
“Every such story proves that what we do matters. Today, BelugaGlobal is no longer just a brand; it is a belief—empowering Chinese innovators with the strength to be seen, understood, and respected on the world stage.”
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