《The Icons》interviewed Niccolò Barone, the Marketing Manager of Pikkart, at the Consumer Electronics Show (CES) 2023 in Las Vegas. Pikkart is a leading technology company specializing in augmented reality (AR) solutions. Barone shared his insights on Pikkart’s latest innovations, how they make AR more accessible, and their commitment to sustainability.
Barone began by explaining how Pikkart’s AR solutions are designed to make technology accessible to everyone, regardless of their technical expertise. “Our technology is designed to be user-friendly and intuitive, so anyone can create and experience AR content,” he said. “Our goal is to democratize AR technology and make it accessible to everyone.”
Pikkart’s latest innovation is the Pikkart AR Viewer, a mobile application that allows users to create, view, and share AR content. “The Pikkart AR Viewer is a game-changer,” Barone said. “It’s the first AR platform that allows users to create and experience AR content in real-time, without the need for specialized equipment or technical expertise.”
Barone explained that the Pikkart AR Viewer uses advanced computer vision and machine learning algorithms to recognize and track objects in the real world, making it possible to create AR content that is responsive and interactive. “Our technology is based on years of research and development, and we’re constantly working to improve it,” he said. “We believe that AR technology has the potential to transform the way we interact with the world, and we’re committed to making it accessible to everyone.”
In addition to making AR technology more accessible, Pikkart is also committed to sustainability. Barone explained that Pikkart has set ambitious goals to reduce its carbon footprint and promote sustainable development. “We believe that technology has the power to drive positive change, but we also recognize that it can have a negative impact on the environment,” he said. “That’s why we’re committed to reducing our carbon footprint and promoting sustainable development.”
Barone explained that Pikkart has set specific targets to reduce its greenhouse gas emissions and promote sustainable practices across its operations. “We’ve set a target to reduce our carbon emissions by 50% by 2030, and we’re working to achieve that goal through a combination of energy efficiency measures, renewable energy, and other sustainable practices,” he said. “We’re also committed to promoting sustainable development through our products and services, by enabling our customers to reduce their own carbon footprints and achieve their ESG and SDGs goals.”
ESG (Environmental, Social, and Governance) and SDGs (Sustainable Development Goals) are important frameworks that companies can use to measure and communicate their sustainability performance. Barone emphasized that Pikkart is committed to these frameworks and to promoting sustainable development more broadly. “We believe that sustainability is essential to the long-term success of our business, and we’re committed to being a responsible corporate citizen,” he said. “We want to make a positive impact on the world, and we believe that technology can help us achieve that goal.”
In conclusion, Barone’s insights reveal Pikkart’s commitment to making AR technology accessible to everyone and promoting sustainability. With the Pikkart AR Viewer, Pikkart is leading the way in democratizing AR technology and enabling users to create and experience AR content in real-time. And with its ambitious sustainability goals, Pikkart is setting an example for other technology companies to follow. As Barone said, “We believe that technology has the power to drive positive change, and we’re committed to using it to create a more sustainable and equitable world.”
