On May 17, 2024, the UK Taiwanese Chamber of Commerce-Junior Chapter (UKTcc-Jc) held a workshop on “Sustainable Marketing and Innovation” at the former residence of renowned economist and Cambridge alumnus John Maynard Keynes in London. The event was hosted by UKTcc-JC President Dai Yixuan, with Vice President Harry Hsu as the keynote speaker. The workshop attracted numerous leaders and young entrepreneurs from various sectors, including industry, government, and academia.
In his speech, Harry Hsu emphasized that corporate leaders must ensure that stakeholders see the specific actions taken by both the business owners and the company in the areas of Environmental, Social, and Governance (ESG) and the United Nations Sustainable Development Goals (SDGs). He stated, “The promotion of sustainability within enterprises, whether internally or externally, is closely related to the visibility of their leaders. The key to brand communication for leaders lies in transparency, integrity, and action, all of which require a strong presence.”
Harry Hsu stated that when it comes to sustainability or sustainable development, companies must demonstrate their commitments through actions, not just slogans. These practices should not be done quietly but must be transformed into the voice of both the leaders and the company, so that all stakeholders, including the supply chain, government, media, investors, consumers, and employees, can clearly see and feel them.
Harry Hsu further pointed out that practicing ESG and SDG not only enhances brand image but also helps attract and retain top talent, increases investor trust, and improves risk management. “These efforts can create long-term value for companies and help them stand out in market competition. Over time, practicing sustainable development not only makes companies more competitive and sustainable but also gives the company or business owner a stronger voice in the market.”
“Sustainable development, or sustainability, in terms of marketing, should not be short-sighted but must look to the long-term future. How a business owner builds their personal brand, how the content of the company’s ESG report is effectively communicated externally, how to create a media matrix that highlights the company’s strengths and uniqueness, and how the company and its owner’s voice can be amplified to attract strong partnerships—all these require careful planning.”
Harry Hsu holds an MPhil in Technology Policy from the University of Cambridge and is currently the CEO of the bilingual media platform 《The Icons》 in Singapore. He has long been dedicated to global marketing of sustainable leadership IP and brand public relations operations. 《The Icons》 focuses on in-depth interviews with leaders from various sectors, showcasing their outstanding performances and how they contribute to the world from the perspective of sustainable development.
At the end of the workshop, President Shane Day also guided the guests to tour the residence of John Maynard Keynes. He stated that holding the workshop here not only allows participants to experience the profound cultural heritage but also hopes to inspire deep thinking about economic and social development. “After the global Great Depression that began in 1920, economists were at a loss. In 1936, Keynes published his magnum opus, ‘The General Theory of Employment, Interest, and Money,’ which presented a revolutionary new theoretical framework for economics. This book, along with Adam Smith’s ‘The Wealth of Nations’ and Karl Marx’s ‘Das Kapital,’ is considered one of the three great classics of political economy.”
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