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Dr Chun-cheng Wu, the Chairman of Foundation of Strong Generation: “Strong Generation” Can Offer new Solutions to the United Nations’ SDGs and ESG

Harry Hsu 許復 by Harry Hsu 許復
March 10, 2023
Dr Chun-cheng Wu, the Chairman of Foundation of Strong Generation: “Strong Generation” Can Offer new Solutions to the United Nations’ SDGs and ESG

In the previous interview of《The Icons》, “Dr. Chun-cheng Wu, the President of Jet-GO Consulting Group: the issue of “Strong Generation” will be a revolution of liberation of the highly-aged people,” Wu mentioned personal social responsibility, corporate social responsibility, government social responsibility as three key elements to the global initiative; in another one, “Dr Chun-cheng Wu, the Chairman of Foundation of Strong Generation: the awakening of “Strong Generation” is a revolution leading Taiwan to the world,” he elaborated on the reason why Taiwan could be the start for the revolution of “the spring of the Strong Generation” and possesses the energy to export it to different parts of the world.

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In today’s interview, Chun-cheng Wu gave his thoughts from another angle and explained how the new wave of “Strong Generation” could be conducive to the sustainability issue humankind faces:

“The power of the awakening ‘Strong Generation’ almost conforms to the series of goals of the United Nations’ sustainable development. These are the future issues the whole human beings are facing, regardless of the diversity of religion or the difference on the political spectrum. We all face the same sustainability issue, which means the wave of ‘Strong Generation’ is reasonable and important.”

Photo 1: “The power of the awakening ‘Strong Generation’ almost conforms to the series of goals of the United Nations’ sustainable development.” Chun-cheng Wu pointed out. [Photo Credit:Jet-Go Consulting Group]

The revolution of “Strong Generation” is the new energy to help the SDGs of the United Nations.

When it comes to the seventeen SDGs, Chun-cheng Wu started with the eighth goal, “Decent Work and Economic Growth,” and the eleventh, “Sustainable Cities and Communities.”

“Take the closure of the Dunnan branch of Eslite Bookstore in Taiwan for example. This event almost changed the whole fate of the Dunnan business district.” Chun-cheng Wu said, while the bookstore which every foreign visitor would pay a visit to was closed, the Dunnan business district, already gradually replaced by the Xinyi business district, faced another difficulty. The economy was dwindling, the real estate was descending, and the Shangri-La Taipei, which used to be glamorous and attractive, was forced to offer booths for free in order to receive profits. Then, is it possible that the Dunnan business district would see no change?”

“At a previous event, I recommended to some agencies of Taipei City government that they set up an economic special district for the ‘Strong Generation’ with a view to letting the elderly shop comfortably and enjoy every kind of service. We will bring in every kind of need. Why do the businesses which have been around Dunnan for a long time and well-trained refuse to offer the best services to them?” While moving the whole industry, the youth can also have a job and create start-ups. The positive cycle won’t end!”

Chun-cheng Wu: some are neglected when the locals are emerging!

When it comes to the locals, Chun-cheng Wu couldn’t help but emphasize that most people focus only on the notion that the youth should be encouraged to return to their hometown to start a local business, while at the same time some people are overlooked. If the latter’s potentiality could be tapped and utilized, the project to help the locals could go smoothlier.

This group of people is the experienced and resourceful “Strong Generation.”

“Strong Generation” has money, connections, and the knowledge to create products and services. Besides, they have certain worldviews and more time. People want to come back home with success, and also they want to come back home while they are old. This is human nature. With the resources brought by them, there would be more opportunities for the youth to create jobs and start their own business.

“Of course, ‘Strong Generation’ can return to their hometown to participate in the local business. But how can they associate themselves with the local industry, and how can they cooperate with the younger Generation? This requires policies’ help and facilitation!”

“Strong Generation” uses their social influence to magnify the energy of ESG

Chun-Cheng Wu mentioned three foundations on which the elaboration of the Strong Generation is based: personal social responsibility, corporate social responsibility, and government social responsibility; these three elements would be the keys to motivate the Strong Generation.

In addition, Chun-Cheng Wu has some suggestions for business owners and corporations regarding the social responsibility in ESG. “While your employees are becoming the Strong Generation, how do you reassign their duties? While your customers are becoming the Strong Generation, how do you redesign your products and services? These are the things business owners cannot neglect as the Strong Generation is coming,” Chun-Cheng Wu pointed out.

Last, Chun-Cheng Wu appealed that everyone in different Generations who is embracing the trend of the Strong Generation must face it, feel it and explore it with an open mind since its energy would be much more powerful than anyone can imagine.

“I’ll give you another example. The art industry is not considered to be prominent, nor is the religion industry. But from my perspective, what would be the consequence? They already have their own beautiful life and want to have spiritual health and make their life more complete. Hence there would be a renaissance of art and religion! If added with good worldviews and the awareness of global citizens, this ‘Strong Generation’ revolution, which is about to revolutionize the world, would be much more promising!”

Chun-Cheng Wu appealed that everyone in different Generations who is embracing the trend of the Strong Generation must face it, feel it and explore it with an open mind. [Photo Credit:Jet-Go Consulting Group]

Chun-cheng Wu: The revolution, “the spring of Strong Generation,” is the easiest revolution ever!

Generally speaking, how confident Chun-cheng Wu would be when it comes to the revolution, “the spring of Strong Generation”?

“I will tell you, this is the easiest revolution ever!”

Because previous revolutions or initiatives were started by those who possessed the least. They were angry towards those who possessed more resources, including money and power. Their revolutions often ended in disasters. If successful, blood and dying became a must.

“But ‘strong generation’ is different! They have three ‘highs.’ High life expectancy, high education, high fortune. It depends on their willingness to begin this revolution. Furthermore, this revolution is benign, elegant, and aiming at co-prosperity with different generations!” Chun-cheng Wu smiled and said.

In the end, let’s also have a chat with ChatGPT and listen to its views on “strong generation”!

The interviewing team of The Icons simplified the questions and asked a question about the difference between “strong generation” and “gray hair.”

“In order to inspire the elderly to make the most use of resources with a view to having a better life like the young generation, would it be suitable to replace ‘gray hair’ with ‘the strong generation’ to represent the elderly?”

This is how ChatGPT replied:

“By using ‘strong generation’ rather than ‘gray hair’ as the word to represent the elderly, it would certainly be a positive and inspiring way to emphasize that the elderly still possess capabilities to seek more achievements and meanings. The phraseology can better underscore their vigorous advantages, making them be seen as the passionate and active people, which could facilitate the understanding and communication between generations in a better way. Hence using ‘strong generation’ as a word to represent the elderly is a suitable choice.”

It seems that ChatGPT also joins the revolution of “the spring of the strong generation.”

How about you?

Photo 2 : Chun-cheng Wu said, the revolution, “the spring of strong generation,” is the easiest revolution ever because they have three ‘highs.’ High life expectancy, high education, and high fortune.” [Photo Credit:Jet-Go Consulting Group]
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Harry Hsu 許復

Harry Hsu 許復

Harry Hsu(許復)畢業於英國劍橋大學,取得劍橋商學院(Cambridge Judge Business School)科技政策碩士(MPhil in Technology Policy)學位,並為劍橋大學創校書院彼得書院(Peterhouse)成員。現為劍橋大學企業家校友社群 CAMentrepreneurs 亞洲核心負責人之一,並擔任國際傳媒 The Icons 執行長。長期穿梭於不同國家與文化之間,關注全球領導力、國際聲譽與 AI 時代下的影響力變化,也持續思考一位領袖如何在快速變動的世界裡,仍然被真正理解與信任。私下則喜歡一個人跑到不同國家的海邊,把手機關掉,暫時離開所有訊息、會議與演算法。

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